Top Tips: How to use Background Music in your Restaurant

One of the most common questions we get is from restaurant owners asking how to use background music strategically. Most of these restaurateurs understand the value of using restaurant sound systems to influence their guests’ experience, but few understand the best practices for doing so.

We thought we’d help by sharing our four top tips for using background music for restaurants to drive success.
(1) Increase Referrals by Playing the Right Music

Your concept is your restaurant’s identity. It’s what makes you unique. It’s important to make sure the music you play in the background supports your restaurant’s concept. Believe it or not, music can be as important as your interior decoration, signage, and in some cases how you present the food.

This very topic was studied by researchers at Cornell University. The researchers found that when music is properly aligned with concept, consumers show stronger purchase behavior, visit frequency, and an inclination to provide referrals to friends, family, and acquaintances. Music that was not aligned with concept caused a reduction in repeat visits, low average tickets, and dissatisfaction among patrons.
(2) Increase Table Turns with Faster Tempo Music

What if you could increase table turns by 20% by simply increasing the tempo of your background music? Well you can! Research and practice have shown that faster tempo modern background music increases both table turns and service speed.

Researchers at Cornell tested faster tempo restaurant background music (fast song beat) and uncovered a goldmine for restaurant managers. The researchers found the faster tempo music to increase service speed by 7%! The faster tempo also increased dining rate. Both combined for a 20% increase in table turns and had no negative impact on gross sales per customer.
(3) Increase Bar Sales with Slower Tempo Music

What if you could increase your bar sales by 30% by slowing down your bar music tempo. Well you can!

Just as faster tempo music speeds everything up, slower tempo music slows everything down. Our friends at Cornell found that the relaxing environment created by the slower tempo bar background music was good for bar sales. Even though the slower tempo reduced service speed and table turns, patrons sat longer and drank more, increasing bar sales by 30% and increase gross margin of 14%.
(4) Turn up the Volume to Turn up the Profits

Volume can be used to increase or decrease service speed, dining rate, and patron throughput. Research in The Journal of Consumer Psychology found louder music to be associated with increased sales per minute while having no effect customers’ reported satisfaction with the music or service experience. Lower volume, conversely, slows down the dining experience and keeps patrons in your restaurant longer.

Applying these lessons is quite simple. Increase volume and music tempo to accelerate dining rate and service speed. This will directly increase table turns. It’s the most profitable mix for the fast-paced lunch environment. At night, when bar sales are most important, lower the volume and decrease the music tempo. Your patrons will slow their pace and drink more, driving up gross margin.

It’s easy to use environmental background music restaurants to drive referrals and influence the behavior of your guests. Give our music providers for restaurants a try and start enjoying all that your restaurant music has to offer.

 

About the Author
Dr. Ryan Santangelo is Co-Founder and President of Dynamic Media, the nation’s leading provider of background music, music on hold, and message on hold for business. With over 10 years of leadership in the business music space, Dynamic Media serves over 20,000 business clients across the United States and in 12 countries around the world. With award-winning service and a customer-drive culture, Dynamic Media is one of the fastest growing full-service business music providers in the country.

Place To Work

Top Tips: Office Music Strategies that Work

Music is a great fit for offices of all kinds. Music works to calm waiting guests, motivate employees, and entertain customers. Over the years we’ve implemented background music in thousands of offices with great success.

Here are a few of the key strategic uses for background office music.

Use Music for Sound Masking

Offices use sound masking when they play background music for the purpose of creating privacy. Sound masking is most important when private information is being exchanged verbally, like would be the case in a bank, tax office, or in a doctor’s exam room. Using background music system for business to cover private conversation in office environments is a key strategic use.
Customers Waiting? Turn up the Music.

Does your office have a waiting room? Research shows that customers will wait longer and more patiently when they can hear the background music. When you have clients that wait, make sure they can hear the music while in the waiting area. The more they can hear the office music systems, the more willing they will be to wait for their name to be called.
Music Repetition. Bad for Guests.

Is that song on again? Research shows that music repetition in office background music causes employees to experience negative emotions, even in cases where the employees like the songs being played. If you are looping an iPod playlist for music at work, you might be annoying your employees.
Office music systems are a great way to keep your staff motivated, quell impatient customers, and add an element of privacy to your office environment. Systems designed to provide background music for office environments will help keep you in line with all best practices. Give these top tips a try and let us know how they work!
About the Author
Dr. Ryan Santangelo is Co-Founder and President of Dynamic Media, the nation’s leading provider of background music services, music on hold, and message on hold for business. With over 10 years of leadership in the business music space, Dynamic Media serves over 20,000 business clients across the United States and in 12 countries around the world. With award-winning service and a customer-drive culture, Dynamic Media is one of the fastest growing full-service business music providers in the country.

operating room

Top Tips: How to Use Background Music in your Surgery Center

Use music to improve doctors’ concentration during surgery.

For years doctors across the country have come to Dynamic Media seeking or SiriusXM Music for Business Surgical Center Package for use in their resident surgery suites. The doctors know that music in the operating room improves concentration, relaxation, and cognitive function in stressful environments. Improved cognition means less mistakes, which is why our Surgical Center Package is by far our most popular healthcare implementation.

Our surgical suite package provides each surgical suite with a SiriusXM Business radio, single-room audio system, wall mounting system, and independent volume control. The background music system provides the surgical team with a broad range of music options that include 85 channels of SiriusXM music spanning nearly every musical genre. Each surgical suite can select their channel independent of the other suites, allowing each doctor to customize his or her listening experience. The single-room audio system gives the surgical team the flexibility to adjust the volume to their individual preference. The wall mounting system is compact and easy to place in the surgical suite so as to be accessible yet out of the way. It’s important to note that the SiriusXM Business Music Package is licensed and legal for use in your hospital, which is an important compliance consideration for any healthcare provider.

We hear from doctors all the time that listening to SiriusXM Music in the operating room during surgery instantly changes the atmosphere for the better. The doctors tell us that the tempo and pace of the surgeries improve. The music for hospitals helps to keep the surgical team relaxed, focused, and in harmony during the long and stressful days in the surgical suite. It’s an important tool that doctors are quick to use for their advantage.

If you are interested in implementing SiriusXM Music for Business in your surgery center, please give our team a call at 1-800-684-7050. Our sales engineers will provide a custom quote for your hospital that includes a complete specification, images of the equipment, channel guides, and best practices for implementation.

About the Author
Dr. Ryan Santangelo is Co-Founder and President of Dynamic Media, the nation’s leading provider of background music, music on hold, and message on hold for business. With over 10 years of leadership in the business music space, Dynamic Media serves over 20,000 business clients across the United States and in 12 countries around the world. With award-winning service and a customer-driven culture, Dynamic Media is one of the fastest growing full-service business music providers in the country.

background music choices

Top Tips: Background Music Systems 101

Are you looking to buy a background music system for your business? The task can be a breeze with some basic information on the varying systems that support music for business.

The most important thing to know are the positives and negatives of each of the four different types of background music systems, which include (1) PC-based systems, (2) internet streaming systems, (3) satellite streaming systems, and (4) store-and-forward systems. The one that is right for your business depends on what you need out of your music for business.

Let’s take a moment to cut through the confusion with a quick primer on each type of background music platform. We’ll examine the pros and cons of each in-store music system to help you make the right decision for your business music. Here we go!

(1) PC-Based Systems

PC systems are the most basic type of commercial audio system, and are also the least popular. These background music for business systems use a computer to stream music from the internet by way of a program called a PC Player. Users must download the PC player and then connect the computer to your office background music system.

Positives
(+) No hardware cost (if you have a PC)
(+) Fast and easy to implement. Takes only a few minutes to get started.

Negatives
(-) Be careful, not all services are licensed. Comcast, Spotify, iTunes, and regular Pandora are not legal to play in your business.
(-) PC music will occupy part of your computer processor all day. If your computer hiccups, so will your music.
(-) Known as the LEAST reliable of all commercial music platforms
(-) We find that most businesses do not have a computer to dedicate to this option

(2) Internet Streaming Systems

Streaming music over the internet is quickly becoming the most popular way for businesses to deliver licensed music to their guests. Streaming services are relatively inexpensive, easy to set up, and have lots of options.

These business music solutions use a dedicated piece of hardware called an Internet Streaming Player. The Streaming Player connects to a commercial music service over the internet using a high-bandwidth connection like cable or DSL. The music streams through the Streaming Player to your sound system. Most Streaming Players offer a variety of channels that can be changed on the player itself, or through a web-based interface. The web interfaces are often quite robust allowing users to select, schedule, and manage their music from their PC or mobile device.

Positives
(+) Low cost equipment
(+) Easy to install
(+) Lots of content and music variety
(+) Centralized management through website interface. Great for managers with multiple locations to manage.

Negatives
(-) Requires high-bandwidth internet connection
(-) WiFi connection may not always be reliable. It’s best to use a wired connection.
(-) As with any internet streaming service, the music stream is subject to reliability of internet connection

(3) Satellite Streaming Systems (think SiriusXM)

Satellite-based streaming systems deliver licensed music through a satellite receiver. The receiver is connected to a special-purpose antenna mounted to the exterior of the building. Once the antenna is installed and properly adjusted, the satellite content streams directly to the satellite receiver.

Positives
(+) No Internet connection required. The receiver communicates directly with the satellite.
(+) Excellent programming and great variety. If you like SiriusXM in your car, you will probably like the service in your business.
(+) The service is quite reliable and the antenna works very well, even in bad weather.

Negatives
(-) There is an equipment cost, although it is moderate.
(-) The antenna needs to be mounted outside to get reliable service. A technician might be required for some installations.

(4) Store and Forward Music Systems

Store and Forward in-store music systems play music from a hard drive located inside a physical music player (most are shaped like a DVD player). They are called “store and forward” systems because they store music locally on a hard drive and then forward the music to the audio system.

These systems are generally loaded with four or five selected playlists (or “channels”) prior to being shipped to your location. The playlists are updated on a monthly basis via a satellite connection, the internet, or via a physical compact disc. Store and Forward systems are usually the most expensive hardware platforms due to the need for large hard drives to store the music for playback.

Positives
(+) Most flexible from a music perspective. In most cases you can select from hundreds of playlists.
(+) Song-by-song custom playlists are available for high-end applications
(+) The hardware is designed to integrate overhead messaging or play music/messaging through your phone system
(+) Very easy to install. Most systems are plug and play.

Negatives
(-) High equipment cost
(-) Highest monthly service cost

Choosing a Service

Choosing a background music service can be overwhelming, in part because there are so many options. Dynamic Media represents all of the major business music streaming services and has done so for years. Our team of business music solutions experts will explain the options and help you get the service that’s best for your business. Call our team to get started at 1-800-684-7050 or CLICK HERE to request a contact from a business music system expert.

About the Author
Dr. Ryan Santangelo is Co-Founder and President of Dynamic Media, the nation’s leading provider of background radio services, music on hold, and message on hold for business. With over 10 years of leadership in the business music space, Dynamic Media serves over 20,000 business clients across the United States and in 12 countries around the world. With award-winning service and a customer-drive culture, Dynamic Media is one of the fastest growing full-service business music providers in the country.