The power of satellite or internet radio allows you to select different channels of background music for various rooms throughout your brewery. Control upbeat tunes as guests filter into the main lobby while toning down the beer music to laid-back jams as they taste some amazing brews. Ask your guests about their favorite song choices, and create a request hour when they can pick out their preferred genre. Tasting brews and great music will turn your bar into a lineup of regulars.

Brewery music is often associated with live acts. Acoustic sets and traditional bands play during the busiest times of the day and night. However, live music costs breweries a lot of money. It’s not possible to always have a musician on hand. The cost of using music for commercial purposes without authorization can be very high. Does that mean we all have to drink our beer in silence? Absolutely not! Allow SiriusXM Music for Business to fill the void. Many channels offer music recorded live from concerts. Play a few of these streaming music channels to see your customers’ reactions to the music. Although the tunes aren’t live in-house, the rhythms and beats still create an attractive ambiance throughout the brewery.

With SiriusXM, there’s no complicated setup process that takes several employees to understand and implement. Turn on the satellite or internet commercial music player in the same manner as a traditional receiver. Pick a channel, and turn up the volume. For more control and less effort, set up basic on-and-off times where the system operates itself. There can even be automatic changes to different channels throughout the day. With one setup, you have music that defines your brewery as you focus on the customers’ experiences.

Changing any part of your business sound system is usually an expensive investment. That’s not the case with SiriusXM. In fact, you can use your current speaker system to match with SiriusXM’s internet or satellite receivers. Continue to use your installed speakers so that there’s no major installation necessary when you switch to streaming music. Because your costs are low, you can add SiriusXM at any time without impacting the profit-margin line. The music at your brewery matters. A pleasure that the soundtrack brings into the experience can make your customers perceive the beer’s flavor taste even better.