Music for Wineries

We Know Business Music

Music Crafted for Wineries


What do your customers hear when they drink your wine? When consumers are interested in wine tasting, coupling music with the drinking experience can take them on a thrilling journey of discovery, involving all the senses. You want to overwhelm the visitors’ senses with engaging stimulation that’s memorable and positive. Taste, touch, visuals, and sounds can all culminate into an extraordinary experience at your winery. Don’t turn on the local radio station when you can add SiriusXM Music for Business into your winery.

Influence the Wine's Taste

Try an experiment where you taste wine in a silent room compared to a music-filled space. The entire experience is different with the right ambient background music. Exotic, classical, or jazz tunes might match well with your particular wines. You can pair fresh, fruity white wines with cheerful and sweet notes. Intense and dry red wines match perfectly with powerful and heavier melodies. Researchers have stumbled upon sensory experiments that show preliminary results surrounding taste changing with music playing in the background. Lively music makes the wine taste livelier, whereas mellow music makes wine actually taste more mellow. This sensory stimulation is a mental trick that’s only perceived as a positive aspect of any winery.

Automatically Change Genres

There are several vineyard tasting rooms with distinct differences, such as white versus red wine. Set up your winery background music to change as customers enter different rooms. Upbeat background music might complement a strong wine while the tunes change to ballads as the customers move toward a milder drink. Your SiriusXM service has the ability for automatic setups that alter the music according to your needs. Use this feature to forge a personality within the winery.

No Expensive Live Music

You may have considered live music for your winery as competition heats up in this industry. Although live music is a perk for visitors, it has some costs that may cut into your profit margins. With more than 200 channels, SiriusXM Music for Business gives you endless choices for song selections. Fill your winery with music played on high-quality speakers. With curated wine-tasting music, your visitors will end up concentrating on their drinks instead of the live band playing in the corner.

Inspire Your Employees

Your employees may love the winery atmosphere, but they still need some encouragement during each workday. They might prefer a certain genre to match a favorite wine. In many cases, they have an intimate knowledge of the wines because of daily sipping practices. Allow them to expand their expertise by enhancing the business’s ambiance with the perfect SiriusXM Music crafted exclusively for wineries.

Benefits of Music in Your Winery

Control Radios

Conveniently access the portal from any smartphone, tablet or computer where you can manage all of your radios from one place. Play the same music throughout all of your business or manage locations individually.

Program the Radio to Change During the Day

Use music schedules to program the radio to automatically change channels base on the time and day. You can also change the volume level. SiriusXM gives you complete control of your bank background music.

Connects to any Commercial Audio System

Connect your radio to your existing sound system or let our music professionals help you design the perfect audio system for your business. We focus on easy-to-use solutions at a price that makes sense.

Two Background Music Options Crafted for Wineries

Everything you need to play licensed and legal music in your winery.

Starting as low as $24.95 per month!

SiriusXM Music for Business

  • 240+ SiriusXM Channels
  • Personalized Stations by Pandora
  • Exclusive Business Content
  • Remote Scheduling
  • Play from PC, App, or Physical Player
  • Licensed and Legal
Soundtrack Your Brand Logo

Soundtrack Your Brand

  • 560+ Curated Business Playlists
  • Import Spotify Playlists
  • Create Week-Long Schedules
  • Enterprise-Class Platform
  • Central Portal Control
  • Play Curated Music from App or Device

Top 5 Recommended Music Channels

SiriusXM Music for Business Channels

Top 40 Hits

From pop to hip-hop and rock to R&B, SiriusXM Hits 1 plays The Most Hit Music!

Rock Hits '70s & '80s Classic Rock

Smooth and cool — a sophisticated landscape of contemporary jazz.


Easy instrumentals and vocals of popular melodies from the last 60 years.

Smooth Electronic

Chill out with a cool, relaxing mix of down-tempo electronica and rock.

New Country

The road to New Country direct from Nashville.

Soundtrack Your Brand Channels

Suite Sounds

Elegant lounge with fresh beats

Can't Stop Chill Hop

Sparkling hip hop instrumentals

Smooth and Jazzy

Breezy background jazz

Unplug The Pop

Acoustic music of today

Minimal Dancing

Melodic and restrained tech music

Music experts are standing by!

If you would like to learn more information about our music for business options, fill out this form and we'll get back to you within one business day.